Top 5 Communication Apps Performance on Unified Platform in Africa - Q1 2024

In the first quarter of 2024, the top five communication apps in Africa exhibited diverse performance trends across downloads, revenue, and active users, based on data from Sensor Tower.

WhatsApp Messenger saw a significant increase in weekly downloads, peaking at approximately 2.3M in mid-March. Weekly revenue remained stable, averaging around $5-$7 throughout the quarter. Active users showed a consistent rise from 133M at the start of January to 146M by the end of March.

WhatsApp Business experienced a steady increase in weekly downloads, reaching its highest at about 1.3M in the week of March 18. Active users also saw a gradual rise, starting from 11.7M in early January to 12.8M by the end of the quarter.

Telegram exhibited a steady weekly revenue increase, peaking at around $18K in the last week of March. Downloads fluctuated throughout the quarter, with a high of 1M in early January and a low of around 766K in late February. Active users remained relatively stable, averaging around 26M to 27M.

Messenger showed a dramatic surge in downloads in mid-March, reaching approximately 1M, and peaking at about 1.7M in the last week of March. Weekly revenue was modest, peaking at $305 in mid-February. Active user numbers increased slightly from 104M in early January to 108M by the end of March.

Snapchat experienced a decline in weekly downloads, dropping from around 761K in early January to about 542K by the end of March. Weekly revenue remained varied, with peaks and troughs, the highest being around $12K in late January. Active users showed a decrease from 37M in early January to about 36M by the end of March, with some fluctuations.

For more detailed insights and additional data, visit Sensor Tower.